5 Reasons Busy CMOs Need to Start Getting Personal

This article was originally published on the Influence & Co. blog.Nothing is more engaging than a riveting personal narrative. A triumph-over-tragedy tale, a self-deprecating anecdote that illustrates a great business lesson, a funny story from your first day on the job — these types of stories are at the heart of great content.Personal stories make you relatable, and that’s a huge advantage when selling your brand. By creating unique, personal content, CMOs can connect with current and future c

Source: www.linkedin.com

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