Back in May, I gave a talk at the SiriusDecisions 2012 annual sales & marketing summit called “Market Like Never Before.” The audience latched onto various elements of the presentation, including “big glass buildings don’t buy software, people do” and “not everything that can be counted counts.” But the highlight […]
there were three tenets of modern marketing:
• Control the message and orchestrate the conversation
• Synchronize a person’s experience across all channels
• Marry the art and science of marketing
I showed them our marketing pillars and our KPIs. I talked about our need to go from activities metrics to outcomes, from silos to teams, and from helping sales sell to helping buyers buy.
See on www.forbes.com