WHY INFLUENCE TRUMPS PERSUASION

See on Scoop.itBryce Kramm | Communications Strategist

Find Advocates. Savvy marketers know we tend to place more value on the opinions of our friends and family than on the company’s advertising and “push messaging,” so they work to build up brand advocates, people we trust who will spread the message. Consider who has the ear of the person or group you are trying to influence and let them be the messengers.”

See on minnesota.dalecarnegie.com

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