Defining Digital Transformation: Through the Looking Glass of Customer Experience

See on Scoop.itBryce Kramm | Communications Strategist

There is a growing imperative to take companies through a “digital transformation”. One of the top drivers is a growing recognition that customers (both in the B2C and B2B worlds) increasingly rely

Bryce Kramm‘s insight:

While digital represents only a small portion of the marketing budget, CMOs anticipate that it will steadily increase over the next few years. 

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