MarketingProfs: Survey: Which Social Networks Deliver the Most Engaged Users?

TECHMarket Communications

MarketingProfs

April 8, 2014

By Ayaz Nanji

YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.

In its analysis, the company examined the the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube.

On average, YouTube was the top performer across all three metrics, Shareaholic found. The video platform’s referrals to websites have the lowest average bounce rate (43.19%), the highest pages per visit (2.99), and the longest visit duration (227.82 seconds).

social-engagement-shareaholic-080414

For full article:  http://ow.ly/vyLd7

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