April 8, 2014
By Ayaz Nanji
In its analysis, the company examined the the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube.
On average, YouTube was the top performer across all three metrics, Shareaholic found. The video platform’s referrals to websites have the lowest average bounce rate (43.19%), the highest pages per visit (2.99), and the longest visit duration (227.82 seconds).
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