by: Josh Constine
January 27, 2014
In a move that could give brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows impressions, URL clicks, and app installs of a publisher’s tweets and mentions by other users, as well as easy ways to measure favorites, retweets, and follows. If Twitter can teach publishers how to create better content, the service as a whole will become more informative, engaging, and monetizable.
Twitter has provided a basic analytics tool for all users since June, though many people don’t know it exists. But Twitter card publishers and advertisers will gain access to the new in-depth analytics dashboard over the next few days, and developers can check out details on how it works on the documentation page.
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