TechCrunch – Twitter Launches Card Analytics To Let Publishers Monitor Impressions, Clicks And More

Originally posted on TECHMarket Communications:
by: Josh Constine January 27, 2014 In a move that could give brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows impressions, URL clicks, and app installs of a publisher’s tweets and mentions by other users, as well…

Read more "TechCrunch – Twitter Launches Card Analytics To Let Publishers Monitor Impressions, Clicks And More"

Digiday – The YouTube Whisperer to Brands: You’re Doing It Wrong

Originally posted on TECHMarket Communications:
By Haniya Rae January 31, 2014 Joel Ackerman, the recently appointed creative director at toothbrush company Orabrush, thinks most brands don’t get YouTube. He ought to know something on the subject. Ackerman has driven more than 50 million combined YouTube views for the brand’s channel, and some of his videos —…

Read more "Digiday – The YouTube Whisperer to Brands: You’re Doing It Wrong"

SmartBlog on Social Media – What to expect in 2014: Adapting to Facebook’s Edgerank changes

Originally posted on TECHMarket Communications:
By James Scherer February 12, 2014 Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the most influential changes that have happened in the past six months, and how those changes affect you and your business…

Read more "SmartBlog on Social Media – What to expect in 2014: Adapting to Facebook’s Edgerank changes"

Marketing Profs – How (and Why) Millennials Interact With Brands on Social Networks

Originally posted on TECHMarket Communications:
February 19, 2013 By Ayaz Nanji For interaction with companies or brands online, Facebook is the most popular platform with millennials, followed by Twitter and Pinterest, according to recent research from The Center for Marketing Research at University of Massachusetts, Dartmouth. The study was based on data from a survey…

Read more "Marketing Profs – How (and Why) Millennials Interact With Brands on Social Networks"

Building A Community of Engagement

Our founder Dale Carnegie understood all about the power of engagement in the workplace long before the term “employee engagement” became fashionable. He knew that a good leader makes people feel valued. This leads to confident, empowered, enthusiastic, and inspired employees who are fully engaged in driving the organization to excellence.

Read more "Building A Community of Engagement"