Contently – Content Is King, Distribution Is Queen, And She Wears The Pants

TECHMarket Communications

Contently

By Brian Honigman

October 4, 2013

The-Queen

In the past couple of years, marketers have awakened to the incredible power of content creation. But equally important — and much more complex — are the ways that you share that content.

“Content is king, distribution is queen, and she wears the pants,” said Jonathan Perelman, VP of Agency Strategy at BuzzFeed, during his talk at Behance’s 99U Pop-Up School event on September 20th.

As the Internet has evolved, so has the ways that people discover content. Content used to be discovered on forums, then through email, highly-trafficked blogs, and search, leading to the SEO craze, explained Perelman. Now, it’s primarily discovered through social media.

And with readers discovering content on myriad social media platforms, brands need to learn how to tell stories in ways that take advantage of each.

See Full Article: http://ow.ly/pj5eU

View original post

Advertisements

Leave a Reply for Bryce Kramm

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s