In the past couple of weeks, Google made some updates to its webmaster rules. The updates were kind of quietly released, but it could have huge implications for PR agencies.
Some of the updates just made sense: Basically, don’t use paid content as you would earned content. All paid content links should be no follow ( <a href=”link” rel=”nofollow”>content</a>). Many online content producers have been recommending that people and businesses follow this rule for a while. No big deal.
Same goes with the “don’t think you can create thin content and market it on third-party blogs and think you can get away with calling that a real backlink!” If you’re going to be writing content on third-party blogs, make sure that the content is good. You can’t just throw together something flimsy and stuff it with backlinks. Again, another no brainer.
The third major update, however, is a DOOZIE! For years…
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