Every content marketer has their favorite go-to tactics, and almost all will share one in common – deriving content from content. In my hands, a simple blog post can spawn a press release, a slide deck and a host of tweets, posts, shares and updates. However, I’ve got nothing on Bo Bandy, Readytalk’s manager of marketing communications. I joined her on a webinar titled Maximizing the Impact of Webinars as a Lead Gen Channel last week, and I think I learned as much as any of the attendees.
According to Bandy, a simple webinar can be the basis for as many as 19 subsequent pieces of content.
I’ll admit that I goggled a bit when I saw that number, and I wondered if she was spreading things a bit thin. It turns out she wasn’t. She has some great ideas for capturing and atomizing the content a…
View original post 273 more words