Don’t blog just to blog, or because it’s fashionable these days. Blog to work. Blog to communicate. Remember that the blog is a tool.
It’s as much about listening as it is about being heard. Read other blogs if you want people to read yours. Comment on other posts if you want people to comment on yours.
With that in mind, I humbly offer the following core concepts, or ideas for digital communications. I’ll elaborate further in future posts, but for now, let these tidbits help you start to think about effective digital communications.
Audience. Goals. Measurements. Listening. Being human.