Content Marketing Outsells Advertising, Costs Less


The Marketing Advantage

If you want to maximize the return on your marketing investment, consider adding content marketing to your marketing arsenal. According to a recent article and infographic from Demand Metric, potential customers and clients respond more favorably to content than they do to advertising.

According to the Guide to Marketing Genius: Content Marketing article, some 82% of consumers feel more positive about a company after reading custom content – such as a white paper, article, blog post or an information-rich website – and 70% feel closer to the company.

The main reasons for using content marketing are that it:

  • Generates about three times as many leads as traditional marketing, per dollar spent
  • Increases direct sales
  • Costs 62% less than traditional marketing
  • Keeps reader attention
  • Improves brand loyalty

The takeaway: although content marketing isn’t anything new, it has seen a spike in growth. Start implementing a creative content strategy within your business…

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