Content Marketing Institute – Scaling Your Content Marketing Team: 3 Lessons From the Field

TECHMarket Communications

Screen Shot 2013-08-07 at 2.07.31 PM

By Jay Acunzo

August 7, 2013

content-marketing-team-scalingMaking sense of a career in content marketing has never been easy: It’s media, but it’s marketing; it’s art, but it’s science; it’s about quality and audience, but it’s also about quantity and company metrics. Let’s face it: It’s exciting (yet scary) to create content for a living while simultaneously navigating an ambiguous career path.

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